Carlsberg UK Employees Support Global Beer Responsibility Day 2016

Carlsberg UK employees challenged themselves to plan, film, edit and share a short film in just 24-hours, to celebrate Global Beer Responsibility Day (GBRD).

The end result is a film capturing conversations around enjoyable nights out, with topics under discussion including the pub, a beer, friends, food and selfies.


The film celebrates the second annual Global Beer Responsibility Day, a worldwide effort to promote the responsible consumption of beer. Initiated by Carlsberg together with AB INBEV, HEINEKEN, and local brewers and beer associations, Global Beer Responsibility Day 2016 aims to engage 70 million consumers around the world with responsible drinking messages.

In total, over 15 Carlsberg companies across the world including the UK, Denmark, France, Poland, Russia, China and Malaysia will participate in the activation of the event:

  • 2,100 people in Carlsberg are participating, with communication reaching
  • 31,000 employees 23 million consumers will be reached by the different activities deployed
  • 75,000 retailers and on-trade outlets will partner in the campaign
  • 10 governmental organisations will be enlisted for wider support