Watch: Creating a Culture of Responsible Drinking

Our Corporate Affairs Director, Bruce Ray, talks 'healthy lifestyle' in this short video.

As a responsible brewer, we are committed to creating a culture of responsible drinking by promoting moderate consumption of our products and addressing alcohol-related harm in society. We therefore aim to celebrate the positive aspects of moderate beer consumption and to position beer as a relevant and responsible choice for consumers. However, irresponsible drinking does take place, and we are committed to working towards combating it.